You've been using social media for awhile. You've set up and used your profiles, get that it's important, and are willing to spend the time. But maybe...

- Your fans have stagnated.
- You stopped updating your page when you got busy last summer.
- You get the whole Facebook thing but don't know how to use social networks to get more reviews, increase visits to your website, or accomplish other goals important to you online or off.
- Have heard for Foursquare but have no idea what it has to do with your business

Come to this intermediate workshop and learn how your hospitality business can take advantage of social media tools and measure their effects. Specific topics covered include:

• Advanced Twitter (Autoreply, link shortening, etc.)
• Advanced Facebook (Using apps to do more)
• Foursquare (Location-based social media)
• Online review websites (Yelp, Tripadvisor, etc.)
• Reading and interpreting social media stats
• Using management software to save you time

Come with your computer or smartphone as we will be working with the websites in real time. 

This workshop is presented by Breaking Even Communications, a Maine-based business specializing in internet marketing. For more information, contact Nicole Ouellette (nicole@breakingeveninc.com) or Paul Markosian (pmarkosian@northcenter.com ).

Think you need more beginner level help? Check out www.socialmediafood101.eventbrite.com for a workshop more geared to those just starting out.